Google TV Ads? Taking Chrome to the Masses

On Friday, Google announced that they will be using their Google TV ads service to place advertisements for Google Chrome on various television networks beginning this weekend. Some time ago, Google put out a call for videos that exemplify Chrome’s unique features. While those videos are doing their viral thing around the web, the video from Google’s headquarters in Japan will be gracing television screens across the nation.

And computer monitors as well.

Saturday morning, while watching Dollhouse on Hulu, I was presented with the aforementioned advertisement. My nerdy excitement was primarily fueled by the fact that I do not subscribe to any traditional forms of television service (cable, satellite), so I thought I’d never get to see the ad, but secondly, I was viewing the ad using the browser in question. (I also got excited when I noticed that all the spiffy computer monitors in the show Dollhouse were the same wide screen Dell monitors I have on my desk. I like the affirmation, alright?)

Though, I’m not sure if Internet Explorer, Opera, or even Netscape in its hey day had entire TV spots dedicated to them, Firefox had a series for select markets back in 2006. Google obviously isn’t giving a lot of details, but their use of the word “networks” instead of “markets” leads me to believe that the advertisements are showing up on, at least, one of the “Big Four.” Chrome has already enjoyed a sizable jump in the browser market share due to hype, Google loyalty, and a massive online advertising campaign, but the company realizes that the majority of users on the world wide web can’t tell Google from MSN or Yahoo, or Internet Explorer from a fish tank screen saver. So, to rope in the technically un-savvy, but technologically curious, Google’s taken it to the ‘tube to sway a group unlike those who will ever read this blog.

According to Google they built a browser out of the goodness of their hearts, using components from today’s best browsers, and in turn, released Chrome as open source. Google’s aggressive push to get Chrome in the hands of users led them to tear the beta label off Chrome in record time (Gmail is still in beta and it’s been around since 2001!). With text, video, and image advertisements all over the web, and now television ads, obviously Chrome means a lot to Google. But, with Internet Explorer finally getting a clue, and the gents over at Mozilla not being the ones to let another browser introduce any feature that isn’t matched and/or bettered, will all this work?

Flash/Shockwave Crashes when Viewing Ustream.tv [IPCamera_MJPEG.ax]

So, after about a month of wrestling with Ustream.tv and any other web site that imbeds interactive Adobe Flash or Shockwave videos, I decided I should actually take a good look at the error reports that Firefox and Chrome create on crash. I discovered that a module called IPCamera_MJPEG.ax was causing an issue. Normally, IPCamera_MJPEG.ax is found in C:\Windows\system32, but mine wasn’t there. I read on Ustream’s official forums, though, that other encoders and camera capture utilities from other cam streaming sites will cause an issue. One user reported the encoder for Justin.tv was the issue. Mine? The Camstreams encoder was the culprit. Once I uninstalled it (I wasn’t using it anyway), Ustream.tv behaved like an angel!

Just in case your issue isn’t with Camstreams or any other encoder, here’s some other ideas:

• Windows Media Encoder (the Camstreams encoder is based off of WME, so WME might cause an issue too)
• Outdated or corrupted video drivers. Update or reinstall the drivers any chipset or add-on graphics card you have.
• Outdated Flash or Shockwave. Completely uninstall Flash and Shockwave. Adobe provides uninstall programs to clean all traces. Reinstall.
• Other browser plugins. Though, less likely, it is possible that other plugins in your browser of choice are causing conflicts. Disable all of them, and renable them one-by-one while reloading Ustream (or any other site giving you trouble) to catch the culprit.
• format c:
  (disclaimer: It’s a joke ^…. I don’t want to be responsible for a wiped drive!)